Case Study: THE BLUE Hotel Bondi
Australia’s first digitally run hotel
How we transformed this boutique venue in Sydney’s affluent beachside suburb into Australia’s first digital hotel.
System Deployment
Journey Mapping
Automated Operations
Guest Enrichment
In the picturesque suburb of Bondi, the dining, accommodation and entertainment options are endless. Guests are spoiled for choice, but knowing where to find the best cocktails or the tastiest coffee requires local knowledge. Passionate about building fun and exciting experiences, William Matthews, Bondi resident and owner of THE BLUE Hotel, connected with our team to design a world-class experience for guests. From booking a room to choosing a cafe, discover how we partnered with THE BLUE Hotel to create Australia’s first digital hotel experience.
The Brief:
Keep the guest at the centre of everything we do
Tasked with designing a hotel space that provides guests with a memorable and seamless experience, we set out to understand the motivations and needs of customers likely to stay at THE BLUE Hotel.
Working with owner William Matthews, we mapped out the ideal guest journey from choosing a room to checking out, and beyond.
Automated and seamless
Journey mapping is a process that helps you visualise the way guests interact and feel about your services along each touchpoint.
Our team of specialists customised the journey - pre, during and post stay.
Guest Enrichment
Satisfying guest expectations and desires was at the core of every business and operational decision made by THE BLUE Hotel. From understanding a guest before they arrived to streamlining check-in, the journey mapping process helped us identify how to service the needs of THE BLUE Hotel’s guests and tailor the experience to them.
With a visual map of the guest’s journey from check-in to check-out, we identified crucial points that required personalisation. Utilising Journey Makr, our world-class guest experience platform, we created a fully digitised experience for guests visiting THE BLUE Hotel.
THE BLUE Hotel is now Australia’s first hotel that provides a 100% digital check-in experience for guests visiting around the world.
Unlocking new revenue streams
Journey Makr links THE BLUE Hotel with the local community and in doing unlocks and new revenue streams for the business. Guests are automatically sent the local Guide at time of booking and encouraged to plan ahead. With bookable experiences seamlessly integrated into each guide, THE BLUE hotel earns up to 15% from every booking without lifting a finger.
AFTER
Helping guests create unforgettable memories
As the owner of a boutique hotel, William wanted to provide his guests with more than a room to stay – so he envisioned a unique experience of Bondi’s best based on each guest’s unique preferences and tastes.
Journey Makr gives every guest at THE BLUE Hotel a digital concierge in their pocket helping them create unforgettable memories - and encouraging repeat visits.
Unique to the Journey Makr platform, we worked with William to curate experiences and recommendations of things to eat, drink, see and do around Bondi. THE BLUE Hotel’s local Guide transforms the traditional welcome pack into an invaluable tool for guests on-the-go.
Another valuable addition to THE BLUE Hotel’s local Guide is the ability to add a personal welcome message. Through the power of video, THE BLUE Hotel can welcome its guests with a friendly hello.
Thanks to the team at Hotelr Group, THE BLUE Hotel has now been acclaimed to be the first customised and digitally run hotel in Australia.
“The Blue is the first digitally run hotel in Australia. We rely on Hotelr to implement and run our entire operation.”
